Fréja is a love letter to free spirits, effortless beauty, and that breezy, light-as-air feeling we all crave. Born from a dream of dressing, moving, and living in sync with your most whimsical self, Fréja dances gracefully between femininity and independence, elegance and sensuality.

Every piece is designed with fresh silhouettes, soft fabrics, and light, dreamy hues that feel like a Mediterranean breeze. Slip into a Fréja dress, and you’ll feel agile, confident, and utterly carefree—standing out in the most natural, effortless way.

I started Fréja because I needed an escape from the corporate grind. I was longing for creativity and wanted to create something meaningful and slow, a collection that reflects who I am and make women feel carefree, playful and light.

Fréja is proudly sustainable, fiercely independent, and all about doing things our way. We produce in small batches, skip the seasonal collections, and ensure zero waste, because we believe good things take time—so why rush?

P.S. Fréja is a Scandinavian name that means "Lady," and in Norse mythology, she’s the goddess of love and beauty. We couldn’t think of a name more perfect for a brand that celebrates exactly that!