Fréja is an ode to free-spirit, beauty and lightness. Born from a desire to dress, move and live in a way that intimately connects the woman’s body with her whimsical self. Fréja aims to be a seamless balance between femininity and independence, elegance and sensuality.

The fresh design, soft fabric and light color codes of Fréja’s pieces subtly evoke a gentle breeze on the Mediterranean coast and a feeling of freedom and weightlessness. The woman in a Fréja dress feels agile, confident and carefree. In this natural expression of her beauty, she can effortlessly stand out from the crowd.

For me, Fréja is a personal project and an escapade from my corporate life. I wanted to create something meaningful, slow and expressive of who I am. I sought to create pieces that make women feel carefree, light and playful.

Fréja is a sustainable slow fashion that is independently funded and stubbornly free. We produce small quantities and do not have seasonal collections to ensure no waste is generated. We love embracing the slow pace...